Tag: Irish Packet

St Patrick’s Day, nationalism and Irish mass media

If Christmas was the most important holiday of the publishing calendar in Ireland as it was elsewhere, then by the early 20thC St Patrick’s Day was almost as central, at least for publications keen to express their nationalist credentials to readers. There was a long tradition back into the 19thC of publishing themed material relevant to St Patrick’s Day (typically in the form of bad poetry about shamrocks), but this intensified around the turn of the century until some publications were producing special ‘double issues’, complete with a shamrock-strewn masthead for the occasion.

St Patrick's postcard
Early 20thC St Patrick’s Day greeting card

Of course St Patrick’s Day had always been a significant date in Irish church calendars, given his status as the nation’s patron saint. However, like Christmas prior to the mid-19thC, St Patrick’s Day had a limited significance in Irish secular or life until the very end of the century, when its celebration became a way to display patriotic identity, and became particularly linked to nationalist organisations such as the Gaelic League. A campaign to have the date made an official public holiday was rapidly successful when Irish Parliamentary Party MPs passed the 1903 Bank Holidays (Ireland) Act (they also legislated to close the pubs for the day, a regulation which stayed in place until the 1970s). The new public holiday coincided with the Gaelic League’s staging that year of an Irish Language Week in March, marked by processions and many other events across Ireland designed to promote the language. Its declaration as an annual public holiday was crucial in making St Patrick’s Day an important event in the Irish publishing calendar, as it meant that – as with Christmas before it – readers had a day’s holiday from work and might want to spend some of that leisure time reading. In this way, St Patrick’s Day acted as a meeting-point for class, politics and religion – its new status as a public holiday had more importance for working-class and lower-middle-class readers who had limited leisure time, and those readers were also more likely to be Catholic and nationalist. Therefore the extent to which commercial publications in Ireland marked St Patrick’s Day was a useful indicator of their readership demographics.   The ‘society papers’ such as the Irish Figaro or Irish Society, and the women’s magazine Lady of the House, all of which were written for middle-class (and generally Protestant) readers, did not celebrate St Patrick’s Day at all. By contrast, ‘story papers’ such as Ireland’s Own and the Irish Emerald rapidly developed special St Patrick Day material after 1903.

Initially, the date was marked merely by an increase in themed material. This publishing tradition pre-dated the public holiday, and was one of the many seasonal themes (along with Christmas, New Year, Easter, midsummer and autumn) commonly used as the basis for ‘filler’ material such as poems, factual articles or even themed fiction. The willingness to produce seasonally-themed pieces of the correct length and tone, and filed in good time for publication, was the basis of many writers’ careers in the commercial press, and for writers working in Ireland, St Patrick’s Day was an important publishing opportunity. Maud Sargent, a Cork writer for the commercial press whose many Christmas-themed short stories and articles were mentioned in an earlier post here, also published St Patrick’s Day seasonal material, such as a story entitled ‘The Four Leafed Shamrock’ in the Weekly Irish Times in March 1898.

The initial response of most story papers to the declaration of St Patrick’s Day as a public holiday was simply to increase the number of these themed stories, such as the Irish Packet’s 1905 publication of the story ‘Lucky Little Leaf’ by Haddie McMahon, who was another prolific writer of short stories for the commercial press. What else might be done to mark the event was obviously a matter of some thought among both readers and publishers. In 1906, the Packet’s editor, Matthias McDonnell Bodkin, responded to a reader’s query about publishing an Irish language column in the paper by carefully agreeing that while this would be a worthy activity, ‘…at the same time its chief function is recreation, and there is a certain difficulty in converting it even in part into a school-book’. The query about using the paper to promote the Irish language would have been prompted by the Gaelic League’s Irish Language Week staged to coincide with St Patrick’s Day in 1903, but also by the fact that some of the Packet’s rival papers, such as the Irish Emerald, did publish Irish language columns explicitly aimed at readers who were attending classes or trying to teach themselves. In 1905, the Emerald had also attempted to square the circle of combining entertainment with education by publishing (in its St Patrick’s Day issue) a story entitled ‘Tara Shamrock; or, When Miss Brown Joined the Gaelic Class. An Irish-Ireland Romance’, a rather revealing little tale set in the fictional town of Coolroe somewhere in Munster. Clarabel, the daughter of a wealthy draper in the town, considers Gaelic League language classes socially beneath her, and disapproves of her cousin Maureen’s love of the language. But when Dermot O’Reegan, the well-educated and handsome new teacher who even has an English accent, takes over the classes, Clarabel joins in order to meet him. Predictably, her scheming does not pay off, and Maureen marries Dermot whilst Clarabel suffers the social indignity of having to take beginners’ Irish classes which are taught by a grocer’s assistant.

In the same issue as the ‘Irish-Ireland Romance’ the Emerald also published no fewer than three competitions, ranging from a short story contest to a quiz to identify song titles by using picture clues. The extra emphasis on competitions was presumably based on an understanding that the public holiday would mean readers had more time – perhaps spent in family groups – for activities which were effectively the mass media’s contribution to the much older form of parlour-games. The following year, in 1906, Ireland’s Own used their St Patrick’s Day issue to launch a particularly lavish new competition (requiring readers to identify well-known Irish surnames from picture clues) in conjunction with Thomas Cook, offering a week’s holiday in a first-class hotel in Killarney, along with first-class rail travel.

Within a couple of years, and presumably as the position of St Patrick’s Day as a national holiday became more established, many publications began to produce special ‘double issue’ editions, just as they did at Christmas. In 1908, Ireland’s Own advertised their double issue by suggesting that readers might use its special format to promote the paper to their friends: ‘…you probably belong to that enthusiastic army of “Ireland’s Own” readers, who have done so much to help the paper to the premier position among the periodicals of the day, but as well as your personal support I want you to introduce the paper to your friends. You know dozens of people whom I cannot reach. Will you reach them for me? Every day readers write appreciative letters, and express their willingness to help “Ireland’s Own” in their districts. Here is a chance.’ By 1909 the Irish Emerald’s St Patrick’s Day double issue not only included the start of a new adventure serial entitled ‘Desmond O’Brien: or, the Rescue of Cremona’, a swashbuckling tale of Irish soldiers in 18thC France, but also offered with it a full-colour double-page illustration (showing actual swashbuckling, complete with knee-breeches and tricorn hats) on high-quality paper. This would have been a costly ‘gift’ for readers, and was highly unusual for the cheap commercial press which usually used low-grade paper and simple black-and-white line illustrations. St Patrick’s Day clearly had become an important event in the Irish publishing calendar well before the outbreak of World War One. Indeed, when in 1916 (immediately before the Rising), war conditions created a ‘paper famine’ which was soon further deepened by government restrictions on paper use, it was the resulting loss of that year’s St Patrick’s Day double issue which was particularly regretted by Ireland’s Own, who were keen to stress to readers that the paper shortage meant they had no choice but to reduce both the number of pages and the size of their typeface in that edition, and for the first time ever were unable to publish an extended issue to celebrate the national holiday.

So like Christmas, St Patrick’s Day seems to have served as a useful commercial opportunity for many Irish publications once it became an increasingly secular holiday. Readers with an extra day off work, and therefore leisure time to fill, could be sold a double issue publication which had a higher cover price and more advertising than a standard weekly edition. Just as important perhaps, it allowed commercial publications which were very careful never to stray towards party politics to signal their ‘green’ affiliations in a way which could be easily presented as simple seasonal patriotism. St Patrick was, after all, theoretically neither Protestant nor Catholic, nationalist nor unionist. The same was also true of story papers such as Ireland’s Own or the Irish Emerald – they never mentioned religion, party politics nor the all-important ‘national question’ of early 20thC Ireland. But as publications aimed at a readership which was predominantly working-class or lower-middle-class and overwhelmingly Catholic, they found ways to signal their allegiances while still appearing to avoid politics. For example they published a great deal of historical fiction set during events such as the Jacobite campaigns, the flight of the Earls, or the Rebellions of 1798 or 1803, in which the heroes were young Irish men fighting for national freedom – the historical setting of these stories acting as insulation for their political message. The enthusiastic celebration of St Patrick’s Day as Ireland’s national day functioned in the same manner. The proof of this can be seen most clearly in the absence of St Patrick’s Day material in publications aimed at Protestant and Unionist readers – the public holiday created by Irish Parliamentary Party-led legislation, and closely associated with the Gaelic League’s Irish language programmes, was obviously understood as far too Catholic and nationalist for their readership’s taste. However, for those publications which did mark the holiday, it offered a valuable opportunity to combine profit with patriotism.

References:

Mike Cronin and Daryl Adair (eds), The Wearing of the Green: A History of St Patrick’s Day (London: Routledge, 2002).

Timothy G McMahon, Grand Opportunity: The Gaelic Revival and Irish Society, 1893-1910 (Syracuse, NY: Syracuse University Press, 2008).

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Irish Packet, 1903 – 1910

The Irish Packet was a story paper owned and run by the Freeman’s Journal newspaper. It began publication in October 1903, and was based in the Freeman’s offices on Middle Abbey Street in Dublin. It was a classic story paper of the kind discussed in the previous post – it cost a penny per week, and most of its 24 pages were taken up with short and serial fiction. As well as these however, it also featured competitions, women’s columns, and factual articles. Despite being fairly short-lived (although in the ruthless world of commercial publishing at this time, six years was actually a decent run), the Packet was nevertheless one of the most lively Irish publications of its time. Its actual circulation figures are unknown, but the editor once implied that it sold 20,000 copies a week, and this is a fairly plausible figure for its most successful years. It was a prime example of the ‘new journalism’ of that era – openly commercial, informal and approachable in tone, and very keen to encourage readers to write back. As with most ‘new journalism’, it was the Packet’s editor who set and maintained its character, and in this instance also imbued much of the paper with his personality and interests.

The editor in question, throughout the Packet’s lifespan, was Matthias McDonnell Bodkin (1849-1933). Bodkin was a barrister, politician, journalist and author who was eventually appointed a judge. Intensely involved in nationalist politics, he had been a protégée of William O’Brien, and was editor of the Parnell-owned United Ireland newspaper at the time when Parnell became engulfed in scandal. Under Bodkin’s editorship United Ireland maintained a strong anti-Parnellite position until Parnell famously broke into its offices and physically removed Bodkin in order to claim back his newspaper. After this, Bodkin was briefly elected as an anti-Parnellite MP, before returning to the Freeman’s Journal until he was appointed a judge in 1907. Throughout this time, he also wrote fiction, including White Magic (1897) which was a thinly disguised account of his own early days as a cub reporter. But he was more successful as a writer of detective fiction, publishing several stories featuring his detective Paul Beck, and also creating one of the earliest female detectives, in Dora Myrl, the lady detective (1900).

Despite his success as a writer, Bodkin very rarely published his own fiction in the Packet – an exception being a serial in its first ever issue. It was entitled ‘True Man and Traitor: A Romance of One Hundred Years Ago’, and was a fictionalised tale of Robert Emmet and the 1803 Rebellion which Bodkin would later publish as a book in 1910. His editorial hand showed very clearly in the Packet’s style and content in many other ways, however. It always published a lot of non-fiction articles, and these tended to focus heavily upon Bodkin’s twin professions of journalism and law. In its first issue (in October 1903) it printed ‘Leaves From My Private Notebook’ by An Old Reporter, followed in November the same year by ‘The Budding Journalist. Some Hints and Stories’ by An Old Hand (both of these pseudonyms may have been for Bodkin himself just as easily as for one of his newspaper colleagues). And by 1904 the Packet was running a long series entitled ‘Famous Irish Trials’, which Bodkin also published as a book in 1918.

The Irish Packet’s fiction (initially at least) was notable for the well-known names Bodkin secured for both short stories and serials. Some of these were internationally-known writers – by the early 20thC there was a well-developed system of international story syndication through professional companies such as Tillotson’s Fiction Bureau. These allowed newspapers and periodicals all over the world to buy the rights to short and serial fiction, and were creating new ways for authors to reach readers, as shown by the fact that Thomas Hardy and Robert Louis Stevenson both began their writing careers via Tillotson’s. New stories by popular authors commanded impressive prices, but there was a sliding scale down to as little as £10 for a 30,000 word story by a relative unknown. Irish story papers, including the Packet, only rarely published the more expensive syndicated fiction which could only be afforded by their larger British competitors. However, in 1903 the Packet did publish ‘Marcella’s Intervention’ by Robert Barr (now largely forgotten but a very successful author of science fiction and detective stories at the turn of the century) and in 1905 they published ‘Condemned to Death’ by ‘Carmen Sylva’, the acknowledged pseudonym of the Queen of Romania (who was a successful writer at the same time as being Queen, however unlikely that seems).

While such internationally-renowned writers were in the minority on the pages of the Packet, Bodkin secured many stories by well-known Irish writers of the time. These particularly included many women writers whose work was very widely read at the time, but who have been largely or entirely overlooked since in more canonical studies of Irish fiction. In the Irish Packet’s first couple of years it published ‘Loughnaglee’ by Jane Barlow, ‘A Hallow E’en Strategem’ by ME Francis, ‘Happy Times at Glenart’ by Katherine Tynan, ‘The Herd Boy of Killalongford’ by Alice Furlong, “The Eruption of Ben Bradigan’ by Alice Milligan and ‘A Girl’s Ideal’ by Rosa Mulholland. This last was a serial which ran for 15 weeks in 1905 and was published as a novel the same year. Most of these writers published several stories and serials in the Packet during its six year run, alongside work by other Irish authors such as Robert Cromie, Victor O’Donovan Power and Francis Sheehy-Skeffington. They were all writers whose work was appearing regularly in Irish newspapers and periodicals of the time, and in some cases (such as Tynan and Mulholland in particular) they were also publishing popular novels, so they were well-known enough to Irish readers that their appearance in the Packet would have boosted sales.

Aside from its stories, the Packet’s most notable feature was the extent to which readers ‘wrote back’ in various forms. This was entirely typical of the ‘new journalism’ of the time but Bodkin, with his long journalistic background, was particularly adept at this style, often relying upon readers’ contributions (in one form or another) for a significant portion of the paper’s contents. His weekly column, ‘A Chat with the Editor’, set the tone for the paper, regularly encouraging readers to submit not only letters but also stories, jokes and poetry. In November 1903 for example, he advised that, ‘I am at present prepared to give the most favourable consideration to a stirring serial, for preference a story of Irish life and adventure and by an Irish author’, and a typical weekly issue contained up to three short stories submitted by readers. The chatty and informal editorial tone could still sharply assert its authority however, such when an apparently exasperated Bodkin declared that, ‘Many of the contributors who honour me with their copy have no literary gifts at all; they can never write anything worth publishing’. Despite this asperity, many readers of the Packet did submit contributions for publication over the years, as well as corresponding with Bodkin in the editorial column in order to share their suggestions for the paper.

But the most common form of interaction between the Packet and its readers was in the form of competitions.   Of all the Irish story papers, it ran the most competitions and ones of the most varied kind. These ranged from the short story competitions (which required some real skill even for fairly formulaic romances, and therefore would have appealed to fewer readers) through to jokes, rhyming puzzles, endless variations of ‘missing word’ games and even some which relied upon visual clues. In 1904 the Packet even ran a competition themed for that year’s general election, in which readers had to forecast ‘the aggregate Home Rule vote in the constituencies in Ireland contested by Home Rulers and Unionists at the General Election’. Some competitions were more popular than others, and Bodkin would candidly discuss competitions which did not seize readers’ interest. He even temporarily suspended them altogether for a few months in 1905, complaining rather querulously that it ‘was a matter of astonishment that the spirit of competition is not keener amongst the wide circle of intelligent readers of whom the Irish Packet can boast’. This suspension did not last however, and by 1908 the Packet was running its most popular and long-lasting competition – a rhyming game called (for no obvious reason, and rather alarmingly for contemporary readers), ‘Poon’, which ran for two years.

The point of these competitions, of course, was to boost readership. Crucially, in order to enter you had to enclose a coupon cut from the paper itself, meaning that entrants had to buy a copy each rather than sharing, as many readers clearly did. The prospect of prizes was also intended as an incentive to buy the paper of course, although they were often very modest. Prize stories typically received about a guinea, occasionally rising to as much as £25 (which would have been several months’ wages for most younger readers) but prizes for competitions requiring less work could be as low as 5 shillings. By 1904 the paper was even printing its own-brand postcards, priced at 6d a dozen for readers to use in their general correspondence – with multiple deliveries a day in urban areas, postcards were the early 20thC’s equivalent of instant messaging, it being possible to send a card in the morning and receive an answer before dinner that night –while simultaneously advertising the paper. However, the postcards were soon required for the submission of many competition entries, thus ensuring further income for the paper. They were illustrated with portraits of ‘Illustrious Irishmen’, including O’Connell, Emmet, More, Grattan and Goldsmith.

By 1908, there were signs the Packet was running out of steam. As with its early energy, its later lethargy was probably attributable to Bodkin. Rather controversially, he had been appointed a judge in 1907 – this was controversial because he had barely practiced law for nearly 20 years – a post he would retain for until his retirement in 1924. It seems likely that his involvement with the Irish Packet diminished or even ceased entirely soon after this, and this seems a probable explanation for its declining energy. Its decline may also have been connected to the travails of its parent paper, the Freeman’s Journal. The Irish Independent, which first appeared in 1904, aggressively pursued the Journal’s readership, and to great effect – eventually in 1924 the Journal met the rather ignominious end of being merged with its more successful rival. The extent to which the Irish Packet was involved in this fierce rivalry was illustrated, literally speaking, by the satirical cartoon journal The Leprechaun in 1905. The large cartoon, entitled ‘A Pair of Beauties; or a Sallie in our Alley’ shows two rather disreputable-looking women, the elder of the two labelled ‘1d Freeman’ and the younger (whose style of dress suggests dubious virtue) labelled ‘½d Daily Independent’ fighting in the street while being watched with interest by a policeman. The ‘1d Freeman’ woman is accompanied by two small and ragged children, one a boy labelled Telegraph and one a girl labelled Irish Packet.

Whatever the reason for it, there was a clear decline in the energy and quality of the Packet from 1907 onwards. It ran fewer competitions, published more anonymously authored stories (often a sign of very cheap purchases from syndication bureaux) and even its editorial columns became less frequent. Finally in very early 1910 it ceased publication altogether – its editor moving on to his life on the bench, and its readers presumably moving on to other weekly papers.

References

Matthias McDonnell Bodkin, White Magic, London: Chapman and Hall (1897).

Matthias McDonnell Bodkin, Dora Myrl, the Lady Detective, London: Chatto & Windus (1900).

Matthias McDonnell Bodkin, Recollections of an Irish judge: press, bar and Parliament, London: Hurst and Blackett, 1914.

Dictionary of Irish Biography (Matthias McDonnell Bodkin) dib.cambridge.org

Stephanie Rains, ‘“Going in for Competitions”: Active readers and magazine culture, 1900–1910”’, Media History 21, pp. 138-149.

Thrilling Tales and Shocking Stories – Story Papers in Ireland

‘Story papers’ were one of the great publishing successes of the late 19thC and early 20thC, and one of the clearest results of the expanded readership for the popular press created by universal education. Published weekly at a penny or halfpenny each, they were aimed primarily at juvenile working-class and lower-middle-class readers (both boys and girls) but also a broader family readership, and were one of the principal forms of entertainment for this huge readership in a pre-cinema age. As their name implies, they specialised in fiction, mainly short and serial stories, which ranged from adventure to romance and historical fiction to school stories, depending upon the particular paper. They also published competitions, advice columns, jokes (of the ‘my dog has no nose’ variety) and factual articles which were informal but informative.

Their entire format and style was designed to appeal to younger readers who were not highly-educated (most people had left school by the age of 14, if not before), but who were literate and enjoyed reading. Their leisure-time however was limited, as working hours were long. Short stories could be read quickly on the tram or during a lunch-hour, and gripping serials with cliff-hanger plot-twists were designed to entice readers back for the following issue – when early cinema produced serials which ended with the heroine tied to train tracks, they were borrowing this convention from the story papers. It was a lucrative and therefore crowded market, and as an Irish Packet editorial put it in 1903, ‘the Editor has a hungry, fastidious and capricious public to feed from week to week. He is anxious to increase the number of his patrons. This he can only hope to do by an abundant and unceasing supply of good things. If there is a falling off of good fare, they may transfer their custom elsewhere’. The market was dominated by the British giants such as the Boy’s Own Paper and its sister the Girl’s Own Paper, as well as the Gem and the Magnet (in America, the Argosy appealed to a similar readership). All of these papers were distributed widely in Ireland (although there are some indications that the Boy’s Own Paper was banned in some Catholic schools on the grounds that it was an agent of Protestant evangelism) and benefited from huge economies of scale by comparison to smaller Irish rivals. They could afford more famous authors, better illustrations and bigger competition prizes.

Story papers were quite controversial, however. They were descendants of the ‘penny dreadfuls’ of the mid-19thC, which had focused on gruesome tales of crime and criminals, and were the focus of one of the first moral panics of the mass media age as it was claimed that they glamorized criminals and even led to copycat crimes. Late 19thC story papers (sometimes referred to as ‘halfpenny dreadfullers’) were the newer, cheaper equivalents with bigger print runs and readerships, and were still viewed with suspicion by many for their influence on young readers – as has often remained the case, young, female or working-class readers were presumed to be easily influenced. In Ireland, the fact that British story papers were circulated so widely was an added source of controversy. Nationalists accused them of being a major source of Anglicisation, while Catholic ‘social purity’ groups such as the Irish Vigilance Association objected to their sensational plots and portrayal of violence and more occasionally sex. DP Moran, author of a famous Leader editorial in 1900 which denounced British imports as being ‘…penny papers…saturated with grossness and which mainly circulate among boys…’, also wrote a (really not very good) 1905 novel, Tom O’Kelly, in which the centre of all cultural malaise in his fictional town of Ballytown was the newsagents’ shop which sold British story papers.

Despite the popularity and scale of British imports, Ireland had its own story papers (each of which will be discussed in future posts). The oldest of these were the Irish Emerald and the Shamrock, both descendants from earlier publications of William O’Brien’s Young Ireland movement, and both published weekly from the late 19thC until around the end of World War One. In the early 20thC, these were joined by Ireland’s Own (one of the great survival stories of Irish media history, given that it is still in existence) and more briefly by the Irish Packet, which was a story paper subsidiary of the Freeman’s Journal. All of these focused upon short and serial fiction, like their British counterparts, but firmly marketed themselves as Irish story papers for Irish youth. One way that they did this to publish mainly Irish fiction, set in Irish locations and dealing with Irish themes and plotlines. They were each slightly different in their precise content and editorial tone, but they all had certain common features. Most of their readers were probably boys and young men between 15-25, but they also published material intended to appeal to young female readers and a broader ‘family’ market.

Irish story papers were able to exploit the powerful alliance of national and religious agendas within the ‘social purity’ movement’s condemnation of imported British papers. Where the British papers were accused of sensationalism and immorality as well as undermining Irish culture and identity, their Irish rivals were keen to present themselves as wholesome and patriotic alternatives. For example, the first ever issue of Ireland’s Own (in November 1902) announced that it was ‘…intended to counter-act the influence and displace a great portion of the vicious and undesirable literature that reaches this country weekly…Our fiction, whether Irish or otherwise, will be pure, and ennobling in the lessons it conveys’. A future post about Ireland’s Own will explore just how ‘pure and ennobling’ some of this material really was, but with British publications providing much easier targets for purity campaigners, Irish story papers were able to position themselves without much difficulty as patriotic and wholesome publications for young readers. This was, for the more successful, one of the ways that they were able to counteract the competition from their British rivals.

Despite being primarily focused on fiction, story papers also published other material. They regularly ran reader competitions – ranging from story-writing to jokes, limericks and word-games – which were clearly popular with readers but also served to boost sales by requiring the submission of coupons cut from the paper with each entry. This meant each entrant to a competition had to buy their own copy, as opposed to sharing and swapping papers within groups of friends or family, a common activity among young working-class readers in order to increase the number of papers they had access to. Readers were invited to ‘write back’ in other ways too – editorial columns in story papers tended to be chatty and informal, and often included readers’ letters, queries and suggestions. They also ran ‘notes and queries’ columns to answer readers’ questions, and ‘exchange and mart’ columns for readers to trade books, sheet-music and other items. Many of them also ran career and educational advice columns – which were particularly pertinent to their core readership of school-leavers and young workers. They placed a particular emphasis on civil service, police and post-office examinations, some even running ‘student’ columns coaching readers about past papers and inviting them to submit composition pieces to be marked, as well as advising on exam technique. All of these kinds of columns offer insights into the lives of ordinary young people at the turn of the 20thC, as well as into the business models, style and content of the Irish popular press of the time, and there will be more detailed discussions of most of them here in the future. But overall, they indicate the lively relationship between story papers and their readers in Ireland – in keeping with the informal and interactive tone of the early 20thC ‘new journalism’, editors encouraged readers to consider themselves part of a community, and it is clear that many readers did so. This may well have been crucial to the survival of Irish story papers in the face of imported British rival publications which could offer stories by more famous authors and competitions with bigger prizes – Irish papers not only ran stories with Irish plots, names and settings, but their smaller circulation also offered a more intimate world of editors who might actually print your letter and competitions you might actually win.

They all published more fiction than anything else, however – meaning that in the early years of the 20thC when the Irish Emerald, the Shamrock, Ireland’s Own and the Irish Packet were all being published every week, they were collectively producing at least 50,000 words of fiction a week; a daunting prospect for the contemporary researcher, especially given that yet more short fiction was also being published in Irish women’s magazines, trade journals and even newspapers, as well as all that appearing in the imported British publications! One of the conclusions we can easily draw from this, however, is that there was an almost unquenchable thirst for narrative among readers of this period. I commented in a previous post that literacy levels rose significantly – and expanded across class boundaries – during the last quarter of the 19thC. But that statement does no justice to the sheer quantity of reading material being consumed each week by ordinary Irish readers by the turn of the 20thC. At the time, it was often remarked that the Irish bought comparatively few books. Even if this was true (and it might have been, given that average incomes in Ireland were low, and books were still relatively expensive), it certainly did not mean that the Irish didn’t read. The quantity of short and serial fiction being read in newspapers and magazines each week suggests that for a significant proportion of the population, much of their leisure time was spent reading the short and serial fiction in the story papers.

References

DP Moran, ‘Gutter Literature’, Leader, 1 September 1900, p. 11.

‘A Chat with the Editor’, Irish Packet, 10 October 1903, p. 32.

Stephanie Rains, ‘“Nauseous Tides of Seductive Debauchery”: Irish Story Papers and the Anti-Vice Campaigns of the Early Twentieth Century’, Irish University Review, 45:2 (November 2015), pp. 263-280.